AI visibility and fractional marketing for Connecticut businesses
Get found.
Get cited.
Get recommended.
Customers increasingly ask ChatGPT, Google AI and Perplexity who to hire, and they get back two or three names. Guidestone helps Connecticut businesses become one of them.
How AI picks who to recommend
AI recommends the businesses the web vouches for.
AI assistants read your website, then look for what trusted sources say about you. Every mention from a directory, review site, local paper or industry partner is a citation, and citations build the authority that gets you onto AI shortlists.
Ways to work together
Start free. Go further when it makes sense.
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Step 1
Free AI Visibility Check
Free
A one-page summary within one business day: whether AI can find you, how often trusted sources cite you compared with two local competitors, whether you make AI shortlists, your Guidestone authority score and the top three fixes.
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Step 2
Full AI Visibility Audit
From $500
Everything the free check samples, done in full: every page, every citation source and 10 customer questions across three AI assistants, with a prioritized fix list and a 30-minute walkthrough. Delivered within five business days.
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Step 3
30-Day Pilot
From $2,500
A one-time, 30-day engagement: the full audit, then we make the highest-impact fixes, do the listing and citation work, and re-check at day 30 so you can see the change. No obligation to continue.
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Step 4
Fractional Marketing and Operations
From $3,000 a month
Ongoing senior leadership one to two days a week, covering AI visibility, marketing strategy, content, campaigns and the operations behind them.
Leadership
Carl Keyser
Founder & Fractional Marketing Lead
Guidestone is founder-led. Carl has spent 20 years in marketing, leading inbound, content and AI visibility programs, and does the work himself.
- Kept a company’s AI citations between 400 and 600
- Cut paid media spend by more than 80% without losing opportunities
- Contributed to more than 1,000 inbound contacts that became sales opportunities
Is your business on the AI shortlist?
A free AI Visibility Check shows where your company stands in ChatGPT, Google AI and Perplexity, how you compare with competitors, and the three fixes that matter most. One-page summary within one business day; no sales call required.
Questions people ask
What does Guidestone do?
Guidestone helps Connecticut businesses get found, cited and recommended by AI assistants like ChatGPT, Google AI and Perplexity. We also provide part-time, fractional marketing and operations leadership.
How does AI decide which businesses to recommend?
AI assistants read the web. They recommend businesses they can clearly understand and that trusted sources vouch for: directories, reviews, local press, industry sites and partners. Guidestone works on both sides: making your own site easy for AI to read, and building the outside citations that make AI trust you.
What is in the free AI Visibility Check?
Within one business day you get a one-page summary: whether AI can read and understand your site, how often trusted sources cite you compared with two local competitors (yours, if you name them, or two we pick), whether you appear on AI shortlists for your key services, your Guidestone authority score, and the three fixes that would make the biggest difference.
What is the Guidestone authority score?
A 100-point score for how findable, cited and recommended your business is. Found is worth 40 points (five checks of how well AI can read your website), Cited is worth 30 (directory listings, reviews, and mentions from other sites compared with two local competitors), and Recommended is worth 30 (one point for each time ChatGPT, Google AI or Perplexity names you when asked 10 questions your customers ask). AI companies do not publish an official score; this is Guidestone’s own measure, and the full method is published at guidestone.io/services/#score.
Is AI visibility the same as SEO?
They overlap. Good SEO helps AI find you, and AI assistants often draw on search indexes like Bing and Google. AI visibility adds a focus on being cited by trusted sources and on appearing in AI-generated shortlists, not just ranking in a list of links.